Absolutely! Every product we stock meets our strict zero-toxin standard. We test and use each one ourselves before it joins our range. Our careful vetting covers ingredient research, material testing and full transparency in how things are made. We never cut corners on safety: if there's any doubt about a product's purity, it doesn't reach our store. Your family's health comes first.

We don't just sell products, we live with them first. Every item goes through our own hands-on testing, used in our own homes with our own families. We look into every ingredient, check how it's manufactured and insist on full transparency from our suppliers. Only products that meet our zero-compromise safety standards make it into the store. If we wouldn't use it with our kids, we won't sell it for yours.

Plastic toothbrushes rely on nylon bristles made from petroleum.

They contain BPA, PFAS and hormone disruptors.

Each time you brush, tiny microplastic fragments break away and get swallowed.

Research shows people take in thousands of microplastic particles every year, and toothbrushes are a major source.

On top of that, nylon bristles wear down enamel and contribute to gum recession. One billion plastic toothbrushes end up in US landfills every year alone.

We work closely with our suppliers to source bristles ethically, the same way hair brush makers do.

Some hair is collected from the animals while they are being raised, but most is up-cycled from animals already processed for food.

No animal is harmed specifically for its bristles; it's a byproduct that would otherwise be thrown away.

Is it perfect? No. But here's the reality: it's the only genuinely plastic-free toothbrush option out there. Every plastic brush sheds microplastics into the oceans, harming marine life and working its way into our food chain. Hundreds of millions are dumped in landfill each year, leaching toxins for centuries.

We're not adding to animal agriculture; we're repurposing waste that already exists.

As long as the world keeps eating meat, there will be surplus boar hair. We believe putting it to use beats creating more plastic pollution that harms countless animals and ecosystems.

Each brush lasts 6 to 12 weeks. At $6.48 a brush, that's under 25 cents a day, and even less in a bundle.

But here's what you're really paying for:

No compromises on your health, and genuinely natural, plastic-free materials that don't shed toxins.

What's the price of NOT making this swap?

There are two versions: pure boar hair bristles or pure horse hair bristles, both set into a sustainable bamboo handle.

Zero plastic. Zero nylon. Zero BPA, Phthalates, or PFAS.

No harsh industrial chemicals or industrial glues are used.

Our toothbrushes come in two sizes:

• Adult Brush: 19.5 cm (length) × 2 cm (base width)
• Kids Brush: 14.5 cm (length) × 1.5 cm (base width)

Go for boar bristle if you like a medium-firm toothbrush for a thorough clean.

Go for horse bristle if you'd rather have a softer toothbrush for a gentle clean.

If the bristles feel too firm when your brush arrives, simply soak them in boiling water for 5 minutes before you use it for the first time.

That softens them right up. Easy.

Our natural bristles go through a strict, multi-stage high-temperature sterilization process.

The hair is thoroughly scoured, washed and disinfected by steaming at 100°C for 6 hours.

This rigorous thermal cleaning strips away all biological matter, so the bristles are fully sterile, hygienic and odorless for safe use.

Yes, for ages 6 and up.

They're actually far safer than plastic brushes, with no EMFs like the ones electric toothbrushes give off near developing brains.

No toxic chemicals or microplastics. Natural boar bristles are gentler than harsh nylon.

Plenty of parents tell us they've noticed less gum sensitivity and bleeding after switching from plastic brushes. For younger children, try our horse bristle version, which is even softer.

Take a look in our store for the kids version, made for children aged 1-6 years old.

We prevent mould with a rigorous steam carbonization process.

The raw bamboo is heat-treated at up to 300°C in a specialized oven. This intense treatment fully sterilizes the wood and removes the organic cell membranes that tend to lead to mould spores and bacteria when wet.

It also draws out the internal sugars and starches that attract mold and insects, making the handles highly water-resistant and built to last.

No. We do not use glue.

The bristles are fixed with a mechanical method called pressure anchoring, which holds them firmly in place without any adhesive.

We're committed to keeping our products free of plastics and industrial chemicals, so they stay as natural and eco-friendly as possible.

With natural bristle brushes, it's perfectly normal for a few loose hairs to come out during the first couple of uses.

We don't use industrial glues the way plastic toothbrushes do, and the bamboo handle can swell a little the first time it gets wet, which lets the bristles settle into place.

After a few brushes, the shedding stops completely.

Most of us are used to plastic toothbrushes, so this can be a surprise at first, and that's completely understandable.

If you're open to it, we suggest giving the brush a day or two to settle in before making up your mind.

Swap each brush every 6 to 12 weeks, or earlier if the bristles begin to splay.

Unlike plastic bristles that fray and shed microplastics, natural bristles hold their integrity.

Our bamboo handles dry quickly thanks to the water-repellent seal at the base.

That keeps mould away and extends their life beyond other bamboo brushes.

Each 4-pack lasts one person 6 to 11 months.

It's ethically sourced Ahimsa silk (peace silk).

Ahimsa silk, also called peace silk or cruelty-free silk, is a way of producing silk that lets silkworms finish their metamorphosis and leave their cocoons naturally as moths.

This avoids the harm to the insects that happens during conventional commercial reeling.